Archive for Маркетинг

Currently we are looking for a Digital Campaign Manager to join our team.

What we offer:
• Opportunity for career development in a new generation digital company
• Exciting digital projects, related to fintech products and services
• Competitive salary
• Additional social package (health insurance, multisport card, preferential terms on our products)

Your usual day will involve:
• Working on developing strategies for multi-channels digital performance campaigns including web, SEM, email, social media, video, and display advertising
• Planning and building strong performance campaigns by setting up goals, selecting most suitable target groups and choosing proper digital channels for campaigns execution.
• Developing and managing online marketing campaigns for variety of business lines in three countries. Working within a budget and report any overspend.
• Brainstorming new digital and creative growth strategies with the graphic designer and copywriter for maximizing campaigns performance
• Analyzing and optimizing our campaigns in three countries to increase the funnels conversions performance of our financial products. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
• Contributing to marketing effectiveness by identifying short-term and long-range issues that must be addressed
• Identifying trends and insights, and optimizing spend and performance based on the insights
• Planning, executing, and measuring experiments and conversion tests. Collaborating with internal teams to create landing pages and optimize user experience
• Working closely with the Chief Marketing Officer as well as other team members and keeping strong and positive communication with different business owners and colleagues from different departments

• At least three years of experience with Digital Marketing Campaigns across different channels
• Experience with various products, businesses, and services as well as management of higher amounts of monthly budgets
• Experience with APP stores campaigns are an advantage
• Your tech stack should include:
• Google Ads;
• Facebook Ads;
• Google Analytics;
• Fluent level of English
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
• Able to develop forecast budgets and strategies
• Soft skills being brave, passionate, and caring. Attitude is for what we hire, skills are what we value.

Cross Source LTD – Recruitment Agency (license № 2767 from 21.03.2019)

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We are looking for: MARKET RESEARCH EXPERT

Check our competitor APPs daily to analyze the mobile market (top competitors), features and marketing strategies to understand the opportunity and potential value for our APP
Monitor the status of soft launches, unannounced APP, pre-registrations and major new releases across the industry
Work with Product, Feature design & Marketing teams to share insights about innovative app practices within the mobile industry, aligned with the company’s strategy
Work closely with our business partners to advise them and encourage them to go above and beyond the latest market trends and technological advances in app
Deliver presentations with relevant findings in order to convey complex problems and identified solutions in a creative way
Investigate how specific features influence APP Economy and user behavior and clearly communicate findings
Work with the most advanced market research tools to refine data-driven actions

At least 2 years in a role related to analysis, research, or marketing research
Strong quantitative and qualitative analysis skills
Excellent presentation skills
Strong verbal and written communication skills in English
Ability to multitask, prioritize and meet deadlines
Knowledge of social media platforms as well as a keen curiosity about technology and the industry
Previous experience in Competitive Intelligence in mobile games industry
Knowledge of online research tools
Demonstrated knowledge of data collection and measurement methodologies.

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We are looking for: BUSINESS DATA ANALYST

Be on the cutting edge of analysis, leveraging our data sources to propose new ideas that you’ll then see implemented
Analyze large, complex data sets representing users’ behavior, see beyond numbers and help to inform, influence, support and execute our business decisions
Work closely with Product, monetization and management, be proactive and provide actionable recommendations and conclusions from game data to shape features, game economies and future product roadmaps and business strategies
Plan and analyze effective A/B tests in order to improve business KPIs
Balance and monitor flows from all the features in the APP
Measure and improve performance of promotions and live-ops for each segment
Build reports and dashboards to monitor product performance, key business metrics and player’s experience

1-3 years of analytical work experience, preferably for a web or mobile company, Online Gaming industry
BSs/BA in highly quantitative field such as mathematics / Industrial Engineering / Economics / Statistics or equivalent academic knowledge
Outstanding analytical & technical skills
Strong SQL with experience in querying large, complex data sets
Self-motivated and independent
Ability to turn complex concepts into actionable recommendations
Previous experience as a product analyst in the gaming industry – advantage
Python, R or any other scripting language – advantage
Previous experience in business analysis management position – advantage

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