Archive for Маркетинг

We are looking for Digital Campaign Manager.

When here, you will be:

Working on developing strategies for multi-channel digital performance campaigns including – Google Ads (Search, Display, YouTube, etc), Facebook and Instagram Ads, Programmatic and Premium buying channels
Planning and executing strong performance campaigns by setting up goals, selecting the most suitable target groups, and choosing proper digital channels for campaigns execution
Developing and managing online marketing campaigns for a variety of business lines in three countries.
Working within a budget and reporting any under or overspend
Brainstorming new digital and creative growth strategies with the graphic designer and copywriter for maximizing campaigns performance
Analyzing and optimizing our campaigns in three countries to increase the funnels conversions performance of our financial products.
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Contributing to marketing effectiveness by identifying short-term and long-range issues that must be addressed
Identifying trends and insights, and optimizing spend and performance based on the insights
Planning, executing, and measuring experiments and conversion tests.
Collaborating with internal teams to create landing pages and optimize the user experience
Working closely with the Digital Marketing Manager as well as other team members and keeping strong and positive communication with the CMO and also with the different business owners and colleagues from different departments

What we offer:

Competitive salary
Career development opportunities within the company
Additional health insurance
Preferential prices for a multisport card for you and your family

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We are looking for a Power BI Data Analyst.

Once here, you will:

Partner with Senior Management team and Business Unit leaders to support them in decision making and to challenge and influence the direction of the business
Participate in projects related to the implementation and development of systems and models focused on spotting new business opportunities
Analyze reporting business requirements and design appropriate data structures to support them
Translate the reporting requirements into data analysis and reporting solutions
Design and develop reports utilizing different BI tools regarding KPIs of various products and services
Organize data activities aimed at extracting profitability and sales-related insights on business products/channels level
Work with data manipulation, transformation, verification tools

What would also be helpful:

At least 3 years of previous experience in data analysis and reporting
Experience with Data Warehouse
Implementation of solutions using visual design tools like Power BI, with assistance
Fluent level of English and Bulgarian
A highly organized person with attention to details

What we offer:

Competitive salary
Career development opportunities within the company
Additional health insurance
Preferential prices for a multisport card for you and your family

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We are looking for an experienced Marketing Communications Marcom manager.

Department Mission
• To increase the reach and impact of the brand profile and visibility through the delivery of high value and influential marketing, communications and PR internationally.
• To escort the company in any rebranding process.
• To contribute to the development of new program partnerships and funding opportunities.

Main responsibilities
• Developing and executing strategy and plan in line with corporate and brand direction while reflecting local priorities
• Creating and managing branded marketing materials and collateral in line with brand direction
• Working with marketing departments (Social Media, SEO/SEM) to get what you’ve planned in order for the brand to rise
• Tracking effectiveness of various campaigns and course correcting as required
• Managing communications spend and working with vendors and agencies, to create and/or localize communications and marketing activities and develop supporting assets
• Leading the planning and implementation of PR and initiatives related to the brand

Key Requirements
• 2 years prior experience in a similar role. (a relevant degree is an advantage)
• Proven experience in developing, executing and measuring plans that keep customers and prospects engaged throughout the funnel.
• Strong knowledge of content development and SEM.
• A strong network of PR and media contacts would be highly advantageous.
• Exceptional verbal & written communication skills.
• A high level of attention to detail including proven ability to manage multiple, competing priorities simultaneously.
• Excellent interpersonal skills and are adept at building relationships with different stakeholders

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