Archive for Маркетинг и Реклама

We are seeking an experienced and results-driven Mobile Marketing Specialist to join our team.
In this role, you will be responsible for developing and executing mobile marketing strategies to drive user engagement, app downloads, and customer retention.
You will work closely with cross-functional teams to optimize mobile campaigns, track performance, and achieve marketing goals.

Key Responsibilities:

– Develop and implement mobile marketing strategies across various channels, including SMS, push notifications, in-app messaging, and mobile advertising.
– Plan, execute, and optimize mobile advertising campaigns (e.g., Google Ads, Facebook Ads, etc.) to drive app downloads and engagement.
– Create and monitor Key Performance Indicators (KPIs) to assess the effectiveness of mobile marketing efforts, such as app install rates, user engagement, and retention.
– Collaborate with product, content, and design teams to ensure mobile marketing campaigns align with overall business goals and brand guidelines.
– Conduct A/B testing to optimize mobile campaigns for higher conversion rates.
– Analyze user behavior and market trends to identify and recommend opportunities for growth and improvement in mobile marketing strategies.
– Manage budget allocations and performance tracking for mobile campaigns, ensuring the best ROI.
– Stay updated with industry trends, new tools, and best practices in mobile marketing.
– Work closely with analytics to provide in-depth reporting on mobile campaign performance, user acquisition, and retention metrics.

Qualifications:

– Bachelor’s degree in Marketing, Communications, Business, or a related field.
– Mobile / casual gaming or FinTech / OTC derivatives (CFDs) experience will be advantageous.
– 3+ years of experience in mobile marketing, digital marketing, or a related role.
– Strong understanding of mobile marketing channels, app store optimization, and mobile user acquisition.
– Experience with marketing automation tools, analytics platforms, and A/B testing.
– Excellent analytical skills with the ability to translate data into actionable insights.
– Strong project management skills and the ability to work in a fast-paced environment.

We offer:

– A stable job and career development opportunities.
– Attractive salary.
– Additional health insurance.
– Special benefits for our team members (Multisport Card, Happy Hours, etc.)
– Young, friendly, and multilingual environment.

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The ideal candidate will be a talented in-house Affiliate Manager who will manage a portfolio of programs for forex.

Main Responsibilities will include:

• Research and sign new affiliates

• Lead all activation, payment, compliance, and communication to affiliates

• Build, maintain, and strengthen relationships with existing affiliates by providing campaigns in line with their traffic

• Analyse market standards of other programs

• Develop, implement, and monitor initiatives to grow affiliate performance through marketing actions

• Collaborate with internal teams to improve affiliate performance in terms of overall marketing, landing pages

• Communicate performance results and strategy recommendations,

Requirements:

• In-depth knowledge of the Affiliate marketing / Online advertising industry, Forex is advantage

• Strong knowledge of most common payment models like CPC, CPM, CPL, CPA

• Minimum of 3+ years of direct affiliate management experience

• Upper-Intermediate or higher level of English (is a must)

• Good understanding of media metrics, tracking, and optimization

• Excellent sales and negotiation skills

• You are stress-resistant and result-oriented

• Ability to work independently and as a team member

What we offer:

• Growth opportunities within the company

• Competitive salary, internal bonuses related to the company business results, other location-specific benefits

• Personal and professional development – paid external training, professional literature, and e-courses Global team – working with a motivated and talented international team

• Additional: We provide additional health insurance and an opportunity for Multisport and Coolfit card

 

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Are you a passionate PPC Media Buyer with a track record of driving success in the dynamic worlds of Crypto, Gaming, Gambling, MicroLoans, or Nutra?
If so, we want to hear from you, we’re seeking a talented and experienced PPC Media Buyer to join our team.

Role and Responsibilities:

As a PPC Media Buyer, you will be responsible for:
– Creating and executing successful PPC campaigns tailored to the Crypto, Gaming, Gambling, MicroLoans, Nutra.
– Managing and optimizing large advertising budgets effectively.
– Conducting thorough keyword research and competitor analysis.
– A/B testing ad creatives, landing pages, and audience targeting to maximize ROI.
– Analysing campaign performance data and providing actionable insights.
– Staying up-to-date with industry trends and algorithm changes.

Requirements:

To excel in this role, you should have:
– Proven 3 years experience running large budget PPC campaigns in one or more of the specified verticals.
– Strong analytical skills and the ability to translate data into actionable strategies.
– Proficiency with PPC tools such as Google Ads, Bing Ads, and social media advertising platforms.
– Ability to work independently.
– Excellent communication and collaboration skills.
– Google Ads and/or Bing Ads certifications are a plus.

What We Offer:

– Competitive salary and performance-based bonuses.
– Opportunities for professional development and growth.
– We provide additional health insurance and an opportunity for Multisport and Coolfit card

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We are looking for a Social Media Specialist.

Duties and Responsibilities:

• Work closely with marketing manager to ensure social media activities align with overall marketing plans.
• Coordinate and manage regional social media agencies.
• Manage social media budget by advertising performance if the campaigns, optimize to have lower CPLs and get high quality of leads from platforms including Facebook, Instagram, Tiktok and others as relevant.
• Creating and executing successful Social media campaigns tailored to the Crypto, Gaming, Nutra.
• Managing and optimizing large advertising budgets effectively.

Requirements:

• Proven experience running large budget Social media campaigns in one or more of the specified verticals in large advertising budgets effectively.
• 5 years and over experience in FB on global focus on performance marketing.
• Great thinker and problem solving skills.
• Ability to work in a team as well as individually.
• Experienced in working in the forex industry is a plus.

We are glad to offer:

• Competitive salary, internal bonuses related to the company business results, other location-specific benefits.
• Personal and professional development – paid external training, professional literature, and e-courses Global team – working with a motivated and talented international team.
• We provide additional health insurance and an opportunity for Multisport and Coolfit card.

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Ако си графичен дизайнер с изявен вкус и мирис, но към творческа реклама, ще се радваме да ни пишеш, за да си миришем заедно или по-скоро, за да станеш част от нас – творческия екип на Киноцентър Бояна.

Какъв си ти?

Графичен дизайнер/арт директор с над 2 години и 3 месеца опит, който може да работи поне с Photoshop, Illustrator, Premiere, Aftereffects, може да измисля доста читави творчески концепции и много иска да се развива в областта на рекламата.

Бонус точки -> можеш дa снимаш, правиш 3D, илюстрираш, грейдваш цветове или рисуваш по песъка. Какво ще правиш? Ще бачкаш!

Но и ще измисляш стратегически рекламни концепции, интерактивни активности, завладяващи дигитални реклами, цялостна стилистика за ключови визии, видео сценарии и брандинг елементи.

Кои сме ние?

Хора от Криейтив и Филмовата индустрия, които са готови да ти предложат всичко необходимо, ако си готин човек, който иска да бачка много, яко и яко много.

Сега какво? Изпрати ни CV и портфолио с невероятните ти неща тук.

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Ако си готин, инициативен и организиран човек, който обича хората… умерено 🙂 или поне обича да създава бизнес отношения с тях, ние бихме се “match-нали” с удоволствие с теб.
А ние сме творчески екип, част от голямо филмово студио, който се развива активно и създаваме creative рекламни кампании по света и у нас.

Какъв си ти?

Имаш релевантен опит и много искаш да си част от нещо, което се развива.
Знаеш английски и български, общуваш с желание с хора, обичаш да си организиран, обичаш живота и това да се раздаваш повече, отколкото да се скатаваш 🙂 …

Какво ще правиш?

Ще участваш активно и проактивно в бизнес развитието ни, ще посещаваш международни изложения с различни индустрии, ще си част от изграждането на бизнес стратегии, ще общуваш с нови и стари (но не на възраст:)) клиенти, ще се включваш епизодично в организацията на рекламни кампании и други забавни и не толкова забавни неща.

Кои сме ние?

Хора от Криейтив и Филмовата индустрия, които много обичат това, което правят и вярват, че много яките неща стават с много якото бачкане 🙂

Ако искаш да се развиваш в Business Sales, изпрати ни твоето CV и мотивационно писмо, за да открием дали сме един за друг.

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